During the third quarter of this year, TikTok, the short video platform owned by Bytedance, reported the deletion of 1.4 million videos uploaded by Nigerian users.
Nigeria was identified as one of the top 50 nations where videos violating the platform’s policies originated during the same period.
TikTok’s recently published Community Guidelines Enforcement Report highlighted the removal of 136.5 million videos globally during the evaluation period.
The content removals were attributed to violations of TikTok’s policies, covering topics such as Integrity and Authenticity, Privacy and Security, Mental and Behavioral Health, Safety, and Civility.
The report indicated that 90% of all content removals occurred in the top 50 markets where policy violations were documented.
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TikTok also disclosed the deletion of 73.6 million accounts identified as fraudulent or spam during the investigated period.
The platform emphasized its commitment to detecting and swiftly removing accounts, materials, or actions attempting to manipulate user popularity.
The report revealed the deletion of 348.7 million likes on videos, along with 7.2 billion fake follow requests and 211.3 million fake followers.
These deletions were attributed to “automated or inauthentic mechanisms.”
Despite the content removals, TikTok’s user-generated revenue continues to rise, making it one of the most popular social media platforms globally.
In 2023, TikTok reportedly generated $3.8 billion in customer spending through the Apple App Store and Google Play Store, contributing to its total income of $10 billion.
The platform’s user-generated revenue and engagement remain strong, with TikTok becoming the first mobile app to surpass $1 billion in global consumer spending in a single quarter during Q1 2023.
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