This photo taken on November 8, 2023 shows Zhang Zewei, founder of AI firm Super Brain which specialises in digital replicas of the dead, has footage of him taken by a colleague as he demonstrates the creation of a video using artificial intelligence in Jiangyin, China's eastern Jiangsu province. - At a quiet cemetery in eastern China, bereaved father Seakoo Wu pulls out his phone, places it on a black granite gravestone and plays a recording of his son. They are words that the late student never spoke, but brought into being with artificial intelligence. (Photo by Hector RETAMAL / AFP) / TO GO WITH STORY: CHINA-SCIENCE-DEATH-AI, FOCUS BY MATTHEW WALSH - TO GO WITH STORY: China-science-death-AI, FOCUS by Matthew WALSH

In a tranquil cemetery in eastern China, Seakoo Wu, a grieving father, turns to artificial intelligence (AI) technology to create a lifelike avatar of his deceased son.

Placing his phone on the gravestone, Wu plays a recording of his son, generated by AI, offering comforting words he never spoke in reality.

Joining a growing trend in China, Wu envisions building a fully realistic replica of his son that exists in virtual reality, allowing him to interact with a lifelike version of his departed child.

Chinese firms claim to have created thousands of “digital people” from short audiovisual recordings of the deceased, providing comfort for those mourning lost loved ones.

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However, the technology also raises ethical questions about consent, loyalty, and potential negative impacts.

The industry is booming in China, where AI technology is considered world-class, meeting the emotional needs of many in the country.

Super Brain, an AI firm, charges between $1,400 and $2,800 to create a basic avatar within about 20 days.

While the avatars offer a form of comfort, experts emphasize the need for further research to understand psychological and ethical implications.

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